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Mailing List Signups
Created a landing page for a lead magnet, which allowed readers to opt in to the author's mailing list.
Results:
6500+ confirmed subscribers claimed this offer
What I did:
- Split test covers to determine which gets the most clicks
- Product description (Book blurb) that hooks the reader
- Landing page optimization (CTA, Headlines, colors)
- Set up a welcome email sequence for subscribers
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