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CONVERSION COPYWRITER FOR E-COMMERCE & D2C BRANDS

COPY THAT SPEAKS, SELLS AND SCALES.

Abandoned Carts & Low Conversions don't mean your product is awful.

They mean your messaging isn't doing its job.

Let's fix that...Fast!

Sphere on Spiral Stairs
"Sello is delightful to work with—he had a great grasp of the objectives throughout the project and offered up suggestions on his own that were very helpful. He knows what it takes to get the job done, and is a great writer and team player."

Lacy Pica Nugent | Strategic Marketing Copywriter

Hi, Sello here...
I'm a conversion copywriter who helps e-commerce & D2C brands make more money with better words.

Still stuck doing this?
❌ Writing your own copy (using ChatGPT or an overworked marketer) and hoping it'll somehow convert
❌ Hiring freelancers who deliver "nice words" but no real strategy 
❌ Letting your designer lead your messaging, because you think should do it all

And yet...
👉 Your ads aren’t performing
👉 Your landing pages aren’t converting
👉 Your brand voice still sounds like everyone else’s

It's time to fix the real issue—get brand-specific copy designed to get the right people to say "yes"

  • What exactly do you do as a conversion copywriter for e-commerce brands?
    I write strategic, persuasive copy that drives clicks, sales, signups, etc. From product pages to email flows, every word I write helps your brand scale. If it faces your customer and impacts revenue? I’m on it.
  • How is conversion copy different from regular copy?
    "Regular" copy might be to inform, educate, entertain, or build brand awareness. (Think blog posts, social media posts, articles) Conversion copy? It persuades the right reader to take a specific action. It’s data-backed, customer-informed, and designed to get results—especially for fast-moving D2C brands and e-commerce stores.
  • Do you use AI tools or pre-made templates?
    Nope. I write handcrafted, brand-specific copy. If AI shows up, it’s for speed during research—to sort and examine raw data—not writing your final copy. We’re in the AI copy era — and it's never been easier to pump out generic words. That’s why strategic, data-backed, human-driven conversion copy stands out more than ever.
  • What types of e-commerce brands do you work with?
    I prefer to partner with growth-stage e-commerce and direct-to-consumer brands. If you’ve got a lean team, momentum, and a product you believe in—I’ll help you turn more traffic into sales.
  • What copywriting services do you offer?
    I offer full-funnel e-commerce copywriting services, including: High-converting website copy (home, product, landing, collections) Email sequences & campaigns Ad copy for Meta, TikTok, Google, etc. Sales pages and launch copy Voice-of-customer messaging & positioning strategy VSL/UGC Script If it persuades, it’s in my lane.
  • What’s your process for writing copy that converts?
    I don’t just “start writing.” I follow a proven system: ✔️ Kick-off Stage Internal research about business goals through a discovery questionnaire External research for customer expectations through data mining (reviews, surveys, interviews, and more) ✔️ Concept Stage Team up with your designer to create the structure and UX that's tailored to your brand identity The goal is to have a complete view of the messaging hierarchy, navigation and more ✔️ Copywriting Stage Using our research, we fill in the copy using the right strategy for your business The goal is to leave you with copy that speaks to your customer, sells your offer, and scales your business ✔️Optional Up to two rounds of revisions—to tighten and refine A/B test support or future tweaks if needed
  • Can you collaborate with our designer or marketing team?
    Absolutely. I work well with in-house teams, agencies, or freelancers—because great copy doesn’t live in a silo. Collaboration is key to building a funnel that works from top to bottom.
  • How do you measure the success of your copywriting?
    Success is both the destination and the journey. Depending on the project, we track: Conversion rates on landing or product pages Email open rates and revenue per send Cart value increases or reduced bounce Scroll depth and engagement Fewer support tickets due to clearer copy Bottom line: If it’s measurable and tied to revenue or retention, we’re watching it.
  • Do you do A/B testing or CRO?
    I don’t run tests myself, but I do write A/B testing copy variations and help guide the testing plan if you’ve got a dev or growth team in place.
  • How long do e-commerce copy projects usually take?
    It depends on the scope. Landing page or product descriptions or ad copy = 1–3 weeks Full funnels or website copy or email flows = 4–8 weeks Need it faster? Rush delivery is possible if the calendar’s clear.
  • How much do your copywriting services cost?
    I offer project-based, retainer, and performance pricing depending on the work. After a quick strategy call, I’ll send a proposal tailored to your goals, timeline and deliverables.
  • Do you offer revisions?
    Yes—up to two rounds are included with every project.
  • What’s it like working with you?
    Expect diligence, clear communication, and zero hand-holding needed. I bring a blend of professionalism, objective focus, collaborative spirit, and open mind—so you’re not just getting copy... you’re getting peace of mind.
  • How do we get started?
    Book a quick intro call to see if we fit. I’ll build a proposal. Then we roll after the first half of the payment is complete.
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