
CONVERSION COPYWRITER FOR D2C BUSINESSES
COPY THAT SPEAKS, SELLS AND SCALES.
Abandoned Carts & Low Conversions don't mean your product is awful.
They mean your messaging isn't doing its job.
Let's fix that...Fast!

"Sello is delightful to work with—he had a great grasp of the objectives throughout the project and offered up suggestions on his own that were very helpful. He knows what it takes to get the job done, and is a great writer and team player."
Hi, Sello here...
I'm a conversion copywriter who helps D2C businesses make more money with better words.
What’s really holding you back…
❌ DIY / AI Copy that feels messy & confusing?
❌ Fancy Designs that look good, but don't sell?
❌ Site Visitors who look, but never buy anything?
Let's fix the real issue.
Frequently Asked Questions
- 01
I write strategic, persuasive copy that drives clicks, sales, signups, etc. From product pages to email flows, every word I write helps your brand scale.
If it faces your customer and impacts revenue? I’m on it.
- 02
"Regular" copy might be to inform, educate, entertain, or build brand awareness. (Think blog posts, social media posts, articles)
Conversion copy? It persuades the right reader to take a specific action.
It’s data-backed, customer-informed, and designed to get results—especially for fast-moving D2C brands and e-commerce stores.
- 03
Nope. I write handcrafted, brand-specific copy.
If AI shows up, it’s for speed during research—to sort and examine raw data—not writing your final copy.
We’re in the AI copy era — and it's never been easier to pump out generic words.
That’s why strategic, data-backed, human-driven conversion copy stands out more than ever.
- 04
I prefer to partner with growth-stage e-commerce and direct-to-consumer brands.
If you’ve got a lean team, momentum, and a product you believe in, I’ll be happy to help you convert more traffic into sales.
Visit the Service Page to see if we're a match.
- 05
I offer full-funnel e-commerce copywriting services, including:
High-converting website copy (home, product, landing, collections)
Email sequences & campaigns
Ad copy for Meta, TikTok, Google, etc.
Sales pages and launch copy
Voice-of-customer messaging & positioning strategy
VSL/UGC Script
If it persuades, it’s in my lane.
- 06
I don’t just “start writing.” I follow a proven system:
✔️ Kick-off Stage
Internal research about business goals through a discovery questionnaire
External research for customer expectations through data mining (reviews, surveys, interviews, and more)
✔️ Concept Stage
Team up with your designer to create the structure and UX that's tailored to your brand identity
The goal is to have a complete view of the messaging hierarchy, navigation and more
✔️ Copywriting Stage
Using our research, we fill in the copy using the right strategy for your business
The goal is to leave you with copy that speaks to your customer, sells your offer, and scales your business
✔️Optional
Up to two rounds of revisions—to tighten and refine
A/B test support or future tweaks if needed
- 07
Absolutely. I work well with in-house teams, agencies, or freelancers—because great copy doesn’t live in a silo.
Collaboration is key to building a funnel that works from top to bottom.
- 08
Success is both the destination and the journey.
Depending on the project, we track:
Conversion rates on landing or product pages
Email open rates and revenue per send
Cart value increases or reduced bounce
Scroll depth and engagement
Fewer support tickets due to clearer copy
Bottom line: If it’s measurable and tied to revenue or retention, we’re watching it.
- 09
I don’t run tests myself, but I do write A/B testing copy variations and help guide the testing plan if you’ve got a dev or growth team in place.
- 10
It depends on the scope.
Landing page or product descriptions or ad copy = 1–3 weeks
Full funnels or website copy or email flows = 4–8 weeks
Need it faster? Rush delivery is possible if the calendar’s clear.
- 11
I offer project-based, retainer, and performance pricing depending on the work.
After a quick strategy call, I’ll send a proposal tailored to your goals, timeline and deliverables.
Visit the Service Page to see the main offers.
- 12
Yes—up to two rounds are included with every project.
- 13
Expect diligence, clear communication, and zero hand-holding needed.
I bring a blend of professionalism, objective focus, collaborative spirit, and open mind—so you’re not just getting copy... you’re getting peace of mind.
- 14
Book a quick intro call to see if we fit.
I’ll build a proposal.
Then we roll after the first half of the payment is complete.






