Hi there, I'm Sello!

For over four years, I freelanced, chasing the dream of building a business that could make the lives of everyone it touches more enjoyable.

At first, I thought publishing Kindle ebooks was the path. So, I went all in: writing newsletters, launch emails, landing pages, and ad campaigns.
But after two and a half years of pushing... I had to stop.
That's when two things clicked:
✔️ The books didn’t sell themselves. The copy did. 
✔️ And I wasn’t in the book business. I was in the persuasion business.
So, I doubled down.
Now, I help E-Commerce and D2C Brands make sales with persuasive messaging—especially if people are clicking on your website but not buying. 

My goal is simple: To craft brand-specific words that allow you to stand out.
When I'm not writing copy, you can find me reading, solving puzzles, or playing outside (even in the freezing Canadian winter ❄️) to stay sharp with fresh ideas.
Because creative energy is what keeps conversions hot.

Next: See how I can help you win more sales.