Simmer Eats | SPEC

— Overview
Simmer Eats is a meal prep and food delivery service providing healthy, ready-to-heat meals to health-conscious consumers in the UK.

— The Challenge
I got an email from Simmer Eats.
And as always, their subject line pulled me in.
Strong brand voice.
Clear intrigue and ready for impact.
But when I opened it, the copy felt underwhelming.
If your email doesn’t satisfy, you risk training your readers not to trust your subject lines.
And that trust is everything in email marketing.
This means their email might not convert well and probably lose sales.

— The Process
So, I put on my copywriting glasses 😎 and broke down what worked, and where the email could work harder.
- Trimming out all the excess words and phrases.
- Not directly telling the reader how they should feel.
- Giving the email copy a structure that allows the reader to have their own emotional journey.

— The Solution
A hook that gives the reader a reason why they're getting the email.
A hook intensifier that holds their attention.
Putting the value of the offer upfront (rather than just the benefits).

— The Result
Especially for a fast-scaling D2C brand, getting your audience to understand your message just as fast is equally important.